Custom Data Dashboards & Business Intelligence for SMEs

Use your data.
Finally.

Build my free prototype.
100% free. No commitments.
Some of the tools we trust and enjoy working with
Customer insights
Opex monitoring
HR analytics
Finance Dashboard
Marketing performance
Sales dashboard
Business analytics dashboard showing real-time sales, customer insights, website conversion metrics, and channel performance for SMEs.
Dashboard showing five expense versus budget line charts for Marketing, Transport, Utilities, Labor Cost, and Installations & Maintenance from June 2022 to June 2023 with actual and budget values.
HR dashboard displaying employee profiles with roles, departments, contract types, and contact information in a searchable staff directory.
Financial OPEX dashboard showing company expenses by category, year-over-year cost changes, a waterfall chart of operating results, and monthly spending trends for purchases, personnel, rent, management, and services.
Digital marketing analytics dashboard showing campaign KPIs, capacity usage by role, regional performance map, and weekly results for marketing partners.
Digital marketing analytics dashboard showing campaign KPIs, capacity usage by role, regional performance map, and weekly results for marketing partners.
Less noise, more truth

See it all.
At last.

See what’s working, what isn’t, and where to grow.
One clear view of your whole business.

Get your custom prototype.

One view, zero noise

All your data in one place. See what matters and focus on growth.
Instantly.

Clarity at a glance

All your key metrics in one place.
See what's working and see what's not.

Never get caught off guard

Alerts show issues before they become problems.

See what happens,
as it happens

See every move in real time.
Decide with today's data, not yesterday's.

Turn clarity into action

Clarity removes hesitation.
Make decisions you trust.

One source of truth

Your whole team sees the same live data: 
reliable, consistent and aligned.

At Illustrated, we believe data should bring serenity,
not confusion. We turn scattered information into one clear and reliable source of truth.

Dashboards are the outcome, not the beginning.
We bring structure to your data and connect what truly matters.

Today, 97% of major companies rely on data to drive their growth. We make the same power accessible to small and medium-sized businesses, but without the complexity or the cost.

Endless possibilities

Tools that work the way your business works.

Finance, sales, HR, marketing and alerts: the essentials every business needs.
We build each of them from the ground up, fully tailored to the way you work.
And beyond these essentials, we create à la carte tools whenever your business needs something unique.

Finance Overview

See your revenue, costs and margins at a glance. Know exactly where your money goes, every day.

Financial overview dashboard for 2021 showing revenue at €1.83M, EBIT at €208.72K, and EBITDA at €272.01K, with a P&L waterfall chart illustrating increases and decreases in revenue, COGS, gross profit, Opex, EBIT, interest and tax, and net profit, as well as a line graph comparing monthly revenue and EBITDA KPIs.

Sales Insights

See how your sales are performing, the heartbeat of your business.

Sales dashboard displaying order data table, a geographic point-of-sale map, a bar chart of gross profit per category, and a donut chart of revenue by order category.
Mobile analytics app interface showing weekly revenue (€372k), performance graph, key KPIs like revenue and expenses, and recent financial transactions.

Mobile Insights

See your most important data at a glance,
wherever you are.

Smart Alerts

See the signals when something is wrong, so your team stays in control.

Compact sales analytics widget showing YTD sales vs budget, monthly gauge indicator, and key KPIs including conversion rate, units per customer, and average selling price with trend indicators.
Dashboard showing location traffic with Belgium at 73%, Netherlands 18%, France 4%; traffic channels including Direct traffic 45%, Instagram 25%, Google Ads 15%, Facebook 10%, TikTok 5%; and device usage pie chart with Desktop/Laptop 57%, Mobile 36%, Others 7%.

Marketing Performance

See which channel delivers, which slips.

HR Insights

See if your teams are present and in balance.

Human resources dashboard visualizing employee totals, hit ratio, applications, staff turnover, monthly vacancy performance, individual employee status, and workforce distribution.

And many more...

More solutions
From insight to direction

Dashboards when you need insight. Leadership when you need direction.

We build custom dashboards, apps and reports using tools like Power BI, Microsoft Fabric, Retool, Tableau and modern AI technologies. Behind every clear interface sits a reliable and future-proof data structure, ensuring your data is consistent, accurate and always up to date.

Whether your data lives in Excel, SQL, ERP, POS, CRM or marketing platforms, we bring everything together into one clear source of truth. This gives SMEs live insight into finance, sales, marketing, HR, planning, operations and more, fully tailored to their reality.

But insight alone is not always enough.

When extra direction is needed, Illustrated can also step in as an interim CEO / CEO for hire. We support founders and management teams with temporary leadership, structure and decision-making power, always hands-on, pragmatic and grounded in data.

Every collaboration is à la carte. No templates. No fixed packages.
From business intelligence to executive support, we help your business move forward with clarity and confidence.

Illustrated is a Belgian partner specialised in data, automation and executive decision support for SMEs.

With our free prototype, we show you within a few days how clarity can unlock growth.