Frequently asked questions
What is Business Intelligence?
It is more than reporting.
It is a complete way of understanding:
• what is happening in your company
• why it is happening
• where problems start
• where growth opportunities are hiding
• how you can steer faster and with confidence
Business Intelligence brings data from finance, HR, sales, inventory, marketing and operations together into one simple, understandable view.
In essence:
Business Intelligence gives you clarity, control and peace of mind.Why do I need this if my Excel already works?
Excel is great for many things, but it becomes difficult the moment your business grows.
Numbers get spread across different files, versions get mixed up and every update takes time.
Small mistakes start to slip in and decisions become harder to trust.
Business Intelligence takes all that work away.
Your data comes together automatically, updates by itself and becomes easy to understand.
You always see the latest numbers, without searching, copying or fixing files.
In short:
Excel shows you data, but BI gives you clarity, confidence and control.Can I save money with Illustrated?
Yes. Most companies save money within the first months.
Not because we cut things, but because you finally see what really costs you money.
With Illustrated you can spot:
• expenses that keep rising without reason
• branches or teams that underperform
• stock that sits still for too long
• missed sales opportunities
• suppliers that are too expensive
• hidden HR costs like absenteeism or overtime
• marketing that spends but doesn’t convert
When everything becomes clear in one place, you make faster and better decisions.
And better decisions almost always lead to lower costs, higher margins and less waste.
In short:
Yes, you save money. Because you stop guessing and start managing with clarity.Is the prototype really free?
Yes. The prototype is completely free.
You do not pay anything to see how your data could look in a clear, modern dashboard.
We do this so you can:
• understand the value before making any decision
• see your own numbers in a clean and simple view
• feel how much clarity it brings
• test the experience without risk
There are no hidden costs, no obligations and no subscriptions.
If you like what you see, we can build the full version together.
If not, you simply keep the insights from the prototype.
In short:
Yes, the prototype is free. No strings attached.I already use a CRM or ERP like Exact, Odoo, Salesforce or Yuki. Why would I need this?
A CRM collects data, but it does not connect the full story of your business.
It shows pieces, not the whole picture.
Most CRMs give you:
• separate tables
• exports
• snapshots
• limited reports
• information per department without real connection
What they do not do:
• bring finance, HR, sales, inventory and marketing together
• show long-term trends in a simple way
• detect issues automatically
• send proactive alerts
• provide predictions or forecasting
• show cost, margin and growth in one clear view
Illustrated works on top of your CRM.
We connect everything, clean it, structure it and turn it into clear insights your CRM cannot provide.
Your CRM tells you what happened.
Illustrated shows you why, where, how often, with what impact and what to do next.
In essence:
A CRM or ERP collects data, but it does not connect the full story of your business.
It shows pieces, not the whole picture.
Most CRM/ERP systems give you:
• separate tables
• exports and siloed reports
• snapshots instead of real trends
• information per department without true integration
• limited analytics across domains
What they do not do:
• bring finance, HR, sales, operations and marketing together
• show long-term trends in a simple, visual way
• detect issues automatically
• send proactive alerts when something goes wrong
• predict future outcomes or forecast performance
• show cost, margin, behaviour and growth in one clear view
Illustrated works on top of your CRM or ERP.
We connect everything, clean it, structure it and turn it into clear insights your operational tools cannot provide.
In essence:
Your CRM/ERP stores data. Illustrated turns it into decisions.Do I need a subscription?
No, you do not need a subscription.
Illustrated does not require monthly contracts for our services.
The only situation where a monthly fee might apply is when a data warehouse is needed.
This is only relevant for companies with very large amounts of data or complex systems that must be centralised.
We propose a data warehouse only when it is absolutely necessary, and only when it clearly saves you time, cost or complexity.
Most clients do not need it.
Everything else you pay is one-time work:
• connecting your data
• building your dashboards
• creating automation or alerts
• adding new modules when you need them
In short:
No subscription is required, unless a data warehouse is the only practical solution. And even then, only if it adds real value.