Frequently asked questions
Is the prototype really free?
Yes. We build a first dashboard on your own numbers, at no cost and with no obligation. That way you see what it delivers before you decide anything. If you like it, we build the full version. If not, you keep the insights.
What does it cost?
That depends on how many sources you have and how clean they are. That is why we build the prototype first. After that you get a fixed price for the full version, not an hourly bill. You know the cost up front.
Why is this affordable for a smaller company?
Because we deliberately focus on smaller companies. For a large company, Power BI is a heavy cost: many users, large amounts of data, and long projects with many people involved.
In a smaller company everything is smaller. There is less data, so less storage and computing power is needed. Fewer people look at the reports, so you need fewer licences, and those grow per user with your business.
Affordable does not mean it delivers less. Quite the opposite. In a smaller company the line between the number and the decision is short: whoever looks at the report also makes the decision. That is why a good overview pays for itself faster than in a large company.
How long does it take?
The prototype is ready within one to two weeks after we have access to your data. The full version usually takes three to six weeks.
The technology is rarely the slowest part. What takes time is agreeing on what revenue or an active customer means for you.
What do I need to get started?
Three things: a read-only user in your systems, a list of where your numbers come from, and half an hour to agree on what your key numbers mean. We do the rest.
Who is this for?
For smaller companies without their own data team. Especially retail with several shops or channels, construction companies and contractors, wholesalers and companies with a field sales team, and service businesses that want to see their margin per client or project.
Behind Illustrated is someone who ran retail companies himself for 25 years. We look at your numbers the way an owner does.
Are there monthly costs?
Not from us: we do not work with subscriptions. There are two costs that do not come from us.
Microsoft charges for Power BI per user per month. And your data sits in its own database, which is often free or a few euros a month. We calculate both for you up front.
With a standard Power BI licence your report refreshes up to eight times a day, with Premium up to 48 times. For most businesses daily is enough.
Can it save me money?
Often, because you see what you do not see today. Three examples from practice.
An owner thought his payroll cost rose because of seniority, while more than ninety percent turned out to be indexation. A company found that its most expensive marketing channel delivered the least. And a rent negotiation changed tone with one series of footfall figures.
We do not promise savings in advance. The prototype does show where they are.
Which systems can you connect?
Anything with an API or a structured export. We have worked with Odoo, Exact, Yuki and Billit, with webshops, with Google Ads and social media, and with till systems and footfall counters.
If a supplier will not provide data, we find another way. If the data does not exist yet, we build the source first.
Where is my data and who can access it?
In the European Union, in Frankfurt. We only read from your systems and never write anything back. Who gets to see what is set per person.
Before the first login we put a data processing agreement in front of you.
Who owns the dashboard after delivery?
You do. The report sits in your Power BI environment, the code in your own GitHub environment and the data in a database in your name. We get access through an invitation, which you can revoke at any time. You are not locked in anywhere.
What if something breaks or changes?
If pulling your data fails, we get an alert, instead of your report quietly showing old numbers.
If something breaks because of our work, we fix it free of charge for three months after delivery. New requests or changes in your systems are handled on demand after that, at a fixed price per change.
Can I view it on my phone?
Yes, through the Power BI app, at any time.
Do you work with AI?
Yes, to build faster and check numbers, and so you can ask questions about your own data in plain language. Every number stays verifiable.
Do you also build apps?
Yes, when the data you need is not being recorded anywhere yet. For example a stock app that creates its own order list, an app to survey job sites, or a planning board for crews.
I already use an ERP or CRM like Odoo or Exact. Why would I need this?
Your ERP only knows what happens inside it. How many people walked into your shop, what your marketing cost or how your payroll developed is not in there. The reporting in those packages is also stiff.
We let your ERP do what it is good at and bring it together with your other sources.
Why not just use Excel?
Excel is not the problem. The manual work around it is: exporting, copying, versions getting mixed up. That is why a report stops being right after a few months. We take that manual work away.
What is business intelligence, really?
Bringing your numbers from different systems together in one overview that updates itself. So you see not only what happened, but also where and why.
I need help with my business. Where do I start?
It depends on what is going on. If your business is in real trouble, DYZO is the first step. If you mainly want to see how your business is doing again, I can help. Who does what is in this overview: who helps business owners in Flanders