The challenge

A retail company had no real-time financial insight.
Numbers arrived only once a year, which made it impossible to steer the business or make confident decisions.

The owner relied on gut feeling instead of facts.

This created stress, uncertainty and missed opportunities.

What we built

Real-time financial visibility

We connected their ERP data and created a unified flow that refreshes 48 times a day.
For the first time, the business could see its numbers as they happened.
This included revenue, gross profit, OPEX, daily trends and more.

Extended reporting on demand:
We added deeper insight such as invoice-level detail, category breakdowns, supplier views and multi-year filters.

Proactive alerts:

We identified unusually high OPEX levels and confirmed this with market benchmarks.
They now receive automatic alerts whenever expenses rise beyond predefined thresholds

The breakthrough

The company discovered that their gross margin was stronger than expected.

With improved visibility, we advised two strategic actions:

1. Lower OPEX through rent adjustments, staff allocation and internal structur
2. Reinvest the available margin to increase sales and profit

Within the year, the business moved from uncertainty to full financial clarity and gained the confidence to grow.

The challenge

A retail company had no real-time financial insight.
Numbers arrived only once a year, which made it impossible to steer the business or make confident decisions.

The owner relied on gut feeling instead of facts.

This created stress, uncertainty and missed opportunities.

What we built

Real-time financial visibility

We connected their ERP data and created a unified flow that refreshes 48 times a day.
For the first time, the business could see its numbers as they happened.
This included revenue, gross profit, OPEX, daily trends and more.

Extended reporting on demand


We added deeper insight such as invoice-level detail, category breakdowns, supplier views and multi-year filters.

Proactive alerts

We identified unusually high OPEX levels and confirmed this with market benchmarks.
They now receive automatic alerts whenever expenses rise beyond predefined thresholds

The breakthrough

The company discovered that their gross margin was stronger than expected.

With improved visibility, we advised two strategic actions:

1. Lower OPEX through rent adjustments, staff allocation and internal structur
2. Reinvest the available margin to increase volume and scale

Within the year, the business moved from uncertainty to full financial clarity and gained the confidence to grow.

The challenge

Wage costs kept rising due to yearly indexation.
The team was older than the sector benchmark, which increased salary levels.
Absenteeism was high and required expensive interim staffing.
Compensation did not match performance.
One branch showed issues that influenced the entire company.

What we built

Wage analysis and benchmark comparison

We analysed the evolution of wage costs and identified that almost all increases came from yearly indexation.
By comparing the team’s age distribution and salary levels with sector benchmarks, it became clear that the workforce was older and therefore more expensive than comparable companies.

Deze fase viel onder onze gratis opstartformule.

Absenteeism insights

We highlighted employees with persistent absenteeism and quantified the financial impact of interim replacements.
This gave the company a clear view of the long-term cost of absenteeism and the leverage needed to address it.

We created a clear HR overview that brings together wage evolution, absenteeism patterns, performance ratings and branch differences in one structured view.
The visualisation showed how wage costs developed over time, how the team compared with sector benchmarks, which employees had persistent absenteeism and how each branch contributed to the overall picture.
This gave the company a simple and calm way to see the real drivers behind their HR costs and performance.

The breakthrough

The company introduced a non-recurring bonus that encouraged employees to reduce absenteeism.
Absence levels dropped quickly and interim expenses decreased.
A full internal evaluation aligned compensation with actual performance, which restored fairness and balance across the team.
A branch-level review revealed management issues that affected the entire organisation.
The leadership of that branch was replaced and strengthened, which improved overall stability and performance.

Our advice

1. Compare branch-level performance to identify structural issues and management gaps.
2. Replace and strengthen leadership in the branch that had a negative impact on the organisation.

These actions restored fairness, improved stability and strengthened overall HR performance

Within the year, the company moved from rising HR costs and uncertainty to a stable, balanced and healthy workforce with the clarity to move forward.

The challenge

The company was investing heavily in marketing, but results were unclear.
Channels were managed separately, making it impossible to see which efforts drove actual revenue.
Campaigns ran without clear attribution, budgets were difficult to justify, and high-performing content was often discovered too late.
Marketing decisions relied on intuition instead of data, leading to missed opportunities and inconsistent growth.

What we built

Unified marketing overview

We connected all marketing platforms into one clear dashboard: social ads, Google Ads, email campaigns, website analytics and sales data.
For the first time, the company could see how every channel contributed to leads, revenue and customer retention.

Deze fase viel onder onze gratis opstartformule.

Channel performance insights

We mapped every touchpoint: from first ad impression to website visit, conversion and repeat purchase.
This showed the company precisely where prospects dropped off and which content drove the strongest engagement.

Proactive alerts

We built alerts that notify the team when a campaign overspends, drops in performance or suddenly spikes.
This ensured fast reaction times and prevented unnecessary budget loss.

The breakthrough

Marketing shifted from reactive to predictive.
The team finally understood which channels worked, which audiences converted and where money was being lost.
Budget decisions became data-driven, and marketing meetings turned from guesswork into strategy.

The company stopped wasting budget and doubled down on what worked. Campaigns became sharper, audiences better targeted and ROI improved significantly. With full clarity on performance, marketing became a reliable engine for growth instead of an unpredictable cost.

The challenge

The field team relied on a simple Excel export from Exact:  a flat list of clients and sales figures, with no structure, no priorities, and no geographic logic. Representatives planned visits manually, often driving to one town for a single client, only to return to the same area later that week for another.
The result was clear: inefficient routes, lost time, inconsistent follow-up, and a field operation without structure.

What we build

A location-based field app

We built a simple mobile app that uses the representative’s phone location to show all nearby clients within a chosen radius.
Wherever they are, they instantly see which customers are close.

Deze fase viel onder onze gratis opstartformule.

Clear visit priorities

The app highlights clients who haven’t been visited for a long time, who stopped ordering, or who are at risk of churn — all in one view on their phone.

Prospects included

It also displays potential new clients in the area, helping representatives combine follow-up with prospecting in a single route.

The breaktrough

The moment the app went live, everything changed.
Representatives no longer planned visits blindly or drove back and forth between towns.
Wherever they were, they instantly saw which clients were nearby — including those overdue for a visit, those who had stopped ordering, and new prospects in the area.

For the first time, the field team worked with structure instead of guesswork.
No missed clients. No inefficient routes.
Every visit became purposeful, and every kilometer contributed to stronger customer relationships.

The field team became dramatically more efficient. Useless travel dropped, routes became logical, and every visit had purpose. Forgotten clients and prospects were finally followed up: leading to a clear increase in sales and stronger customer relationships.

The challenge

A growing roofing company was struggling with visibility and control.

Projects overlapped, material prices fluctuated, and subcontractors invoiced at irregular intervals.
By the time financial results became clear, the work was already finished, leaving no room to adjust or intervene.

Margins varied strongly between projects, but the root causes remained unclear.
Decisions were increasingly based on experience and intuition rather than facts.

The owner didn’t need another full-time manager.
He needed temporary executive support to restore control, protect margins and make confident decisions, without slowing down daily operations.

Our approach

We stepped in as CEO for rent, combining executive decision-making with real-time data.

Instead of starting with reports or assumptions, we began by listening.
We reviewed existing processes, ongoing projects, cost structures and decision flows.

Data was consolidated from estimates, invoices, purchase orders and time tracking.
Using automated pipelines, we built a live project dashboard, updated multiple times per day.

For the first time, the owner gained real-time visibility per project:
• revenue versus cost
• materials, labour and subcontractors
• margin development while work was still ongoing

Not after project completion, but during execution.

This initial setup was delivered as part of our free startup phase.

Based on the initial insights, the setup was expanded to support deeper operational and financial control.

The dashboard was refined to include:
• detailed cost tracking per project
• material consumption and price evolution
• labour efficiency per crew
• subcontractor performance and cost consistency
• identification of unbilled or missed extras

Historical data was added to allow comparisons across projects, teams and time periods.
This made recurring patterns visible, not just isolated issues.

Cashflow projections were introduced on a 30, 60 and 90 day horizon, allowing the owner to anticipate pressure points before they occurred.

At this stage, the dashboard evolved from a reporting tool into a decision instrument.
It no longer showed what had happened, but where the business was heading.

With reliable data in place, the focus shifted from visibility to anticipation.

We analysed project performance while work was still in progress, not after completion.
This made it possible to detect margin erosion early and intervene before it became structural.

Clear patterns emerged:
• underestimated labour hours on specific project types
• material price increases not fully passed on
• inconsistent cost control across subcontractors

To support proactive decision-making, alert thresholds were introduced.
Any deviation beyond predefined limits triggered an immediate signal, allowing action at the right moment.

Instead of reacting at the end of a project, the owner could now steer during execution.

The role at this stage was not that of an analyst, but of a temporary CEO, translating insights into concrete decisions that protected margins and operational stability.

The breakthrough

The analysis revealed a clear and actionable insight.

Not all projects were the problem.
Several project types consistently delivered strong margins, but they represented only a small share of total volume.

At the same time, low-margin projects absorbed a disproportionate amount of time, labour and working capital.

This shifted the strategic focus.

Instead of increasing volume, the priority became improving project selection and execution.
Pricing logic was adjusted, labour assumptions were corrected and material price movements were structurally accounted for.

A simulation model showed that fewer projects, executed with the right margin, could generate higher profit while reducing operational pressure.

For the first time, growth and control were no longer opposing forces.

The result

The business regained control without adding permanent management overhead.

Project margins became visible during execution, not after completion.
Decisions were made earlier, with greater confidence and less operational stress.

Cashflow improved through better planning, more consistent billing and tighter cost control.
Low-margin projects were reduced, while focus shifted toward work that consistently performed well.

Most importantly, the owner moved from reacting to results to actively steering the business.

Temporary CEO-level support delivered lasting structure, clarity and confidence.

This was not a consulting project and not a reporting exercise.

It was temporary CEO-level involvement, focused on decision-making, accountability and control.
We stepped in, stabilised the business and stepped out again, leaving structure behind.

No long-term commitment.
No additional headcount.
Just clarity when it mattered most.

De situatie

Een Vlaamse retailer op AAA-locatie ontving te laat feedback van zijn boekhouder. Cijfers kwamen pas na een jaar, waardoor bijsturen onmogelijk was. Dit leidde tot stress, onzekerheid en beslissingen op onderbuikgevoel.

Onze aanpak

Fase 1: Luisteren en live dataNa een intakegesprek haalden we data uit het ERP-systeem en interne documenten. Via ETL-processen bouwden we een dashboard met live data die 48 keer per dag ververst.

Voor het eerst zag de zaakvoerder zijn cijfers in real-time, tot op maand- en dagniveau. Zoals een autodashboard: één overzichtelijk paneel in plaats van losse metertjes.

Deze fase viel onder onze gratis opstartformule.

Fase 2: Uitbreidingen op maatHet prototype werd uitgebouwd met extra functionaliteiten op vraag van de klant: inzicht tot op factuurniveau, detailrapporten per kostencategorie, en filters over vijf jaar.

Fase 3: Proactieve analyseTijdens het bouwen dachten we mee als ondernemer. We zagen dat de OPEX (bedrijfskosten) te hoog waren. Via een marktanalyse bevestigden we dit met benchmarkdata.

We bouwden visualisaties per categorie en leverancier, plus automatische alerts: elke afwijking van meer dan 20% triggert een signaal. Net als een waarschuwingslampje in een auto.

De doorbraak

Onze analyse toonde ook een sterke troef: de brutomarge was stabiel en gunstiger dan de benchmark.

Ons advies:

1. OPEX terugdringen (huur heronderhandelen, personeelsstructuur optimaliseren)
2. Profiteren van de marge door te investeren in aankoopvolume

Een simulatiemodel toonde aan dat hogere aankopen direct leidden tot omzetgroei, gedragen door de sterke marge.

Resultaat

✓ Hogere aankopen → directe groei in omzet en brutowinst
✓ OPEX-traject gestart met real-time monitoring
✓ Volledige controle → van onzekerheid naar sereniteit

De ondernemer heeft nu een dashboard dat elke beslissing onmiddellijk vertaalt in cijfers. Geen stress meer, maar vertrouwen in de toekomst.